The price of money
Founders will spend a year finding the right customer and an afternoon accepting the wrong investor. They should shop harder for capital.
Read the essay →What capital really costs, what it should bring, and how ideas prove themselves. Everything here ends the same way the firm does: with a straight answer.
∞ Before you pitch anyone, score yourself. The eight reads as a private self test. Nothing you answer leaves the page. Run the scorecard →Founders will spend a year finding the right customer and an afternoon accepting the wrong investor. They should shop harder for capital.
Read the essay →Money is the only thing every investor offers and the least valuable thing the good ones bring.
Read the essay →The pitch deck has become a genre of performance art. Ideas deserve a fairer exam.
Read the essay →Talent is everywhere. The money that turns talent into companies is not. Founders deserve a funding system that reads the idea before it reads the resume.
Read the essay →Money is the most visible thing an investor provides and the least of what a founder is missing. A case for capital that behaves like a partner.
Read the essay →Before anyone else judges your company, you can. A field guide to the interrogation every idea should survive.
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