At 8.digital we first scan the competitive landscape of our customer to identify the top performing players and their winning strategies. This process is done again and again with every relevant channel used by these players. Only then we can assess the competitive gap between our customer and the incumbent players. By doing that, we can present a fact-based recommendation of the resources needed to close the competitive gap against top players. All of this is done taking into account the business potential of each channel and the available budget.