Content marketing is not a short-term affair; it’s a long-term commitment that requires continual collaboration and engagement to succeed. To ensure your content marketing breaks through thin immense amount of information, you need a strategic plan to ensure that your information stands out from the crowd regardless of the amount of resources you have.
The first step is to define the goals for your content marketing plan. These goals should be aligned with those of your business and the most common options are to:
This is how the content marketing planning process should flow: