How to Choose the Right Online Marketing Agency for Your Business

Published on August 5, 2017

Choosing the right Online Marketing agency to establishing or optimizing an online presence has become increasingly important. Actually according to a study performed by Small Business Trendsat the end of last year, 70% of small to medium size businesses plan to invest in some sort of digital marketing in 2017, not to mention large companies. More impressive is that only 2% of polled businesses are decreasing their online investment.

Here are a few things you need to consider in order to choose the right online marketing agency for your business.



Whatever your project, online demand generation, PPC campaign, Social Media Marketing or pure SEO, the online agency you choose to work with is just as important as the project itself. A online marketing agency plays a vital role in the outcome of the business that they are working for. Choosing the right agency is critical to that partnerships success or failure.

First things first, there is a disconnection between Marketers and Online Marketing Agencies. Only about 10% of marketers believe that their online marketing agencies are up to standards in providing quality services, while on the other hand the agency believe that they expert in the topic. A large number of marketers feel that the online agencies are nowhere near to providing quality digital solutions that best integrate with their marketing, sales and overall business objectives.

A key factor is the capacity of that particular agency. Some online marketing agency are capable of implementing digitally lead programs but cannot fully grasp a company’s online landscape, dissect the problem areas and then develop a solution that will transform the bottom line.

So, What you must look for in a online marketing agency?

online marketing agency how to pick the right one, 8.digital

An ideal online marketing agency must have a delivery process that is clearly defined




An ideal online marketing agency must have a delivery process that is clearly defined. In short, a process that has very visible deliverables so the customer knows what to expect. In addition to offering a range of services, those services must have quantifiable and qualitative properties that truly provide digitally lead solutions. Ask for actionable items that can hold the online agency accountable for the success of your project.

Additionally, knowing the right questions to ask while prospecting for a online agency can help determine if that agency is the right fit.

What separates you from other online marketing agencies?

Look for agencies that really project what they say. You should look for agencies that understand your business situation first and then propose an action plan. Another, way to look at this is, pay attention about how quickly the online agency take to grasp your business.

What is your value proposition?

Nowadays you can get a freelance expert from almost every aspect of the online marketing world. That’s is going to be cheaper than an established agency.  Only we wary of people use to work in silos. At the end of the day you want business results, no campaign results. Look for an agency that understand the whole digital ecosystem where you are competing.

Do you have a specialty or focus?

That’s a fair question to ask. A real expert in online marketing should be able to tackle any kind of project. The difference with an agency that has an specific focus is scalability. This is important since that agency will not ran out of gas in the middle of your project.

What is your typical reporting structure?

Since, the customer is in a clear disadvantage here since the agency will always have a technical excuse that you’ll not understand. The best way to go here is for a commitment on deliverables will it be content, campaigns, ads, etc.

Do you provide return on investment reporting?

Of course they can. It might not be as simple as to quantifying results against the overall cost, but there must be some kind of ROI. Sometimes, will not be easy to dissect every single investment for every activated channel, but that’s the agency’s job to see the full picture and recommend the best way to go based on performance.

Can you quantify what I will get out of this investment in the way of leads?

The short answer is not. If an agency start committing to results on the pitching process you should be scare. This is because you’re not the only business executing an online marketing plan.  Another thing to consider is that your product/offer combination is not managed by the agency. But, you should ask anyway since the answer will help you understand if the agency is trustworthy by giving a reasonable answer to your question.

When should I expect to start seeing results?

I love this question, you can start seeing results as fast as the same week. But that doesn’t mean that you’ll get the results that your desire. Every online project needs time to mature. It might be optimization of your ads in Facebook or segmenting better performing keywords in AdWords. Both process take time, how much? it depend on the agency and the competitivity of your industry.

The right online marketing agency can really make your business explode. When it comes to the longevity of your business don’t be penny wise! It’s best to work with a online marketing agency that will accelerate your success rather than saving money.

About the Author: Fernando is dedicated to Online Accounts Success at 8.digital.  Agency dedicated to Online Marketing based in Miami, FL.

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