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Published on February 2, 2017

A/B Testing Tactics for E-mail Internet Marketing Campaigns

E-mail blasts and Newsletters have been and will continue being a part of most internet marketing initiatives. Whether it is a monthly company update or a new promotion or campaign. E-mail Marketing can be profitable and help increase traffic to your website, social media channels, increase leads and can even contribute to sales. Like all other marketing processes, pr
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Published on January 26, 2017

Online Marketing: Creating a Value Proposition, Made Easy

Online Marketing: The promise to deliver a value that supersedes competitors and offers an equal valued experience is the most important conversion factor for any business.   Your value proposition can provide you with a competitive advantage that clearly articulates the reasons why a potential customer would want to buy from you vs your competitors. Co
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admin January 26, 2017. 03:01 am

Thanks for your comment, We're delighted that it served you Best


Stephanie Seinfield January 26, 2017. 03:01 am

This post is exactly what i needed to understand how to position my business, thanks


Published on January 19, 2017

Persona for Small Business Online Marketing. What is it and How Does it Work?

Creating Personas for effective Small Business Online Marketing A persona is a fictional character that marketers create to represent the various types of users that might visit a particular website or company. Creating a persona is a useful small business online marketing tactic for hypothesizing the behaviors potential clients might have and which touchpoints should
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Published on January 14, 2017

Online Marketing: Mapping the Customer’s Journey

Businesses are constantly seeking to improve customer experience. An important aspect of improving this experience is via Online Marketing initiatives like mapping your customer’s journey. In Online Marketing a customer’s journey is facilitated by multiple touch points – product, service, online experience etc. At every touch point there lies an opportunity to s
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Published on January 5, 2017

How to Choose the Right Digital Marketing Agency for Your Business

Establishing or optimizing an online presence has become increasingly important. Whatever your project, Internet Marketing, Pay-per-click campaign, social media or Search Engine Optimization SEO, the Digital Marketing Agency you choose to work with is just as important as the project.   A digital marketing agency plays a vital role in the business that they ar
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