Online Marketing: The promise to deliver a value that supersedes competitors and offers an equal valued experience is the most important conversion factor for any business.
Your value proposition can provide you with a competitive advantage that clearly articulates the reasons why a potential customer would want to buy from you vs your competitors.
CoRead more >
Published on January 19, 2017
Creating Personas for effective Small Business Online Marketing
A persona is a fictional character that marketers create to represent the various types of users that might visit a particular website or company. Creating a persona is a useful small business online marketing tactic for hypothesizing the behaviors potential clients might have and which touchpoints shouldRead more >
Published on January 14, 2017
Businesses are constantly seeking to improve customer experience. An important aspect of improving this experience is via Online Marketing initiatives like mapping your customer’s journey.
In Online Marketing a customer’s journey is facilitated by multiple touch points – product, service, online experience etc. At every touch point there lies an opportunity to sRead more >
Published on January 5, 2017
Establishing or optimizing an online presence has become increasingly important. Whatever your project, Internet Marketing, Pay-per-click campaign, social media or Search Engine Optimization SEO, the Digital Marketing Agency you choose to work with is just as important as the project.
A digital marketing agency plays a vital role in the business that they arRead more >
Published on December 19, 2016
Most business owners have asked themselves " how important is it for my business to include Content Marketing?"
Posts, a series of content that is often organized with the most recent showing first. Sometimes containing categories and allows for readers to leave comments on what they have just read. A blog, first seen on the World Wide Web as personal journals or “Read more >