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Published on February 26, 2017

CMO’s stop wasting digital marketing dollars

Have you ever sat down and thought about the true value of your pipeline and how it is affecting your bottom line? The digital marketing realm is ongoing and never stops for anyone or anything. Which means that most organizations are operating under false practices that have become outdated or obsolete. Bold statement?! Well, the practice of measuring meaningless
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Published on February 17, 2017

Digital Marketing Agency Stop wasting time & analyze the audience

Both Digital Marketing Agency and small business need to start focusing on what matters; the data. Within the first year, 70% of new product launches fail. That’s an astonishing number! The reality is all organizations face the same situation, and it is all too real for both large and small business. A countless number of products or services are launched
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Published on February 11, 2017

The Digital Spiral of Death – A Lack of Digital Marketing Strategy

Do you know what the most frequent business mistake is…? A Lack of Effective Digital Marketing Strategy Companies fail to properly identify their customers, communicate and convert into a real ROI. Falling prey to the mistake of just defining the general market without developing the appropriate marketing strategies through a competitive analysis. The result, a Dig
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Published on February 8, 2017

To generate sales, the sole purpose of Internet Marketing

Internet Marketing is NOT about getting an organization’s name out into the world. The job of a digital marketing program is to promote and sell an organization’s product and or services. The challenge for most is giving internet marketing initiatives, sales oriented goals. By implementing demand generation strategies you can generate sales based marketing progr
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Shella Peressini February 8, 2017. 05:02 pm

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Published on February 2, 2017

A/B Testing Tactics for E-mail Internet Marketing Campaigns

E-mail blasts and Newsletters have been and will continue being a part of most internet marketing initiatives. Whether it is a monthly company update or a new promotion or campaign. E-mail Marketing can be profitable and help increase traffic to your website, social media channels, increase leads and can even contribute to sales. Like all other marketing processes, pr
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