Amazon Ranking Optimization

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Amazon Advertising Campaigns

There are plenty of advertising options within Amazon, some work better that other, depending on your needs and product categories. You may invest on Pay-Per-Click strategies (Targeted or Sponsored Products) or Display Advertising based on keyword targeted or Interest-based targeted. Additionally, you may run a coupon based promotion for a restricted group of customer or openly to any Amazon’s visitor. Normally, CPC within Amazon is cheaper than other options available on the web, depending on product category.

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